Overview of salaries statistics of the profession "E-Commerce Marketing Manager in UK"

Responsibilities· Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation. · Being the Salesforce Marketing Cloud 'expert' for the Marketing team· Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation.· Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.· Inspiring, motivating and supporting the wider Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.· Managing agency partners; being the lead contact for our email agency, as we transition email marketing capabilities to sit in-house. · Feeding into the budget tracking process and defining annual budget requirements. · Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns and/or CRM strategies that drive customer conversion, loyalty, and/or retention.· Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.· At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.· Experience of directing and managing agency support.· Excellent written and spoken communications skills.· Experience of preparing and managing budgets. · Demonstrable experience in achieving targets/results

Job Description Do you have previous experience in an administrative role? Do you see yourself growing and developing your career in luxury retail? Can you build close relationships with clients that last beyond a single sale? Are you good at finding solutions that meet the specific needs of clients? Can you see yourself representing our brand with confidence and knowledge? Our Showroom Administrators are passionate about what they do! A team player with a keen eye for detail you will ensure all areas of administration within the showroom are kept in line with company procedures. Assisting the Showroom Manager, you will play a key role in making sure the showroom runs efficiently through effective processing and adherence to our administrative and security obligations. Also helping out on the sales floor when required you will develop and continually update your product knowledge and jewellery expertise and share your passion about our fantastic products. About you Exceptional communication and interpersonal skills. Experience within hospitality or luxury retail. Ability to build rapport and long-lasting relationships with clients. A great understanding of what an exceptional client experience looks like. Experience of working within a high performing team. Excellent organisational skills. About us With over 230 years of tradition and experience, Goldsmiths has become one of the UK's leading watch and jewellery retailers, with over 55 showrooms nationwide. We were the jewellers who made the Rugby League Trophy, and we were the UK's first appointed stockist of Rolex watches in 1919. At Goldsmiths, our clients will discover a wide choice of diamond jewellery including beautiful wedding and engagement rings to suit all bridal styles. We also operate the largest distribution network for Rolex, Omega, TAG Heuer and many other reputable watch brands. Goldsmiths is part of the Watches of Switzerland Group, a FTSE-250 retail company employing nearly 3,000 people across the UK, Europe, and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites! Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable. Some of our benefits Holiday Purchase Scheme 24/7 Employee Assistance Programme 24/7 Virtual GP service Share Save Scheme Enjoy your Birthday Off Free Wellbeing Tools Generous Discount Scheme Enhanced Maternity Pay At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills, and experience.

Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.Coordinate and participate in trade shows and industry events.Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.Support the sales team with customer facing presentations and pitches, helping shape the view on market trends and the product portfolio innovation pipeline.Work in partnership with the sales team to present customer specific range plans, covering all aspects of commercialisation (POS, merchandising, promotion/launch, product placement etc.)Support the sales team in tenders and activation programs, creating customised programs, and other elements to ensure commercial brands are listed.Work with the Product Manager to identify new and unmet customer needs in the UK spirits industry, defining brand and commercial product opportunities.Analyse insights (market data, customer insight and feedback from the sales team) to help identify market and category trends in the spirits industry as well as subcategory trends: Gin, Vodka, Tequila, Rum, Whisk(e)y, Liqueurs, cocktails, RTD etc and support the team to build best in class category partnerships with customers.Work with the contract manufacturing team ("CDM") to publicise the brands capabilities across the spirits industry.Present market and performance data to the Commercial team, and Senior Leadership Team to drive marketing and business decisions and optimise marketing campaigns for maximum ROI.Develop relationships with the Key partners/ decision makers. Work with key stakeholders to create content to promote the company EVP.Minimum 5 years' experience in relevant marketing and communications rolesFMCG experience, preferably food & drink (ideally in the spirits industry).Demonstratable experience of successfully creating and implementing marketing plansDigital specialist in delivering engaging online content and managing social media accountsOn and off trade marketing experience preferredCreative thinker with the ability to develop and drive new, innovative ideas for campaignsStrong communication and presentation skillsHighly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit driversAbility to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting outputKnowledge of using, manipulating, and interpreting:EPOS Data - from retailers [e.g., Tesco] or other data companies (SMARTview)Panel Data - consumer trends on why the consumer is buying the productAdvanced IT and online skills

Develop and execute a brand marketing strategy for the UK that aligns with the company's business goals.Collaborate with the Marketing & Agency team to create innovative marketing campaigns.Monitor and analyse market trends and competitors' activities to identify opportunities and key issues.Identify and drive PR, Social and influencer strategyTrack brand performance and provide regular reports to the senior management team.Work closely with other departments to ensure brand consistency.Manage budgets for marketing campaigns and promotional events.Foster positive relationships with stakeholders, partners, and customers.A successful Brand Marketing Manager should have:A degree in Marketing, Business, or a related field.Proven experience in brand management, preferably within the retail industry.Strong PR and influencer network Strong understanding of marketing strategies and market research methods.Excellent communication, leadership, and project management skills.Proficiency in using marketing software and social media platforms.Creativity and an eye for detail.

Collaborate closely with sales teams to identify opportunities for promotions and trade activations to maximise brand visibility and drive sales growth.Organise trade shows and chef events for exposure and penetration. Responsible for trade marketing assets production and planning.Support with creation of the chef and restaurant end user journey touchpoints, content strategy and media planning, including the coordination across all agencies.A strong amount of internal and external communications looking at the strategy for the business. This will be between various team internally and agencies.Briefing agencies on various projects the business is undertaking.A successful Assistant Food Service Manager should have:A degree in Business, Marketing, or a related field.Experience in the FMCG industry, with a focus on food service.Strong project management skills and the ability to multi-task.Excellent communication and interpersonal skills.A passion for consumer goods and an understanding of market trends.Proficiency in using marketing software and online applications.Basic knowledge of executional marketing levers (e.g. price, promo, place, product)

Develop and implement product strategy roadmapsCraft compelling product messages and unique selling pointsDefine target audiences and personas through research and analyticsExecute data-driven go-to-market strategies for successful product launchesManage multi-channel integrated campaigns (email, web, social, etc.)Prioritize product improvements based on insights and A/B testing resultsLead HubSpot strategy for marketing automationCollaborate with cross-functional teams internally and externallyStay updated on industry trends and conduct competitor analysisInitiate lead generation campaigns and manage lead generation KPIsCommunicate product vision and roadmap to the sales team and stakeholdersEnsure compliance with governing laws, clients, and vendorsSupport thought leadership with ad hoc projects and content creation.Experienced in product marketing and developmentSkilled in analyzing customer data and market trends to inform strategyProficient in crafting compelling messaging and storytelling for B2B products/servicesDemonstrated understanding of PPC, SEO, email marketing, and social marketingExperienced in CRM platforms like HubSpot for lead nurturing and conversionStrong written and verbal communication skillsAbility to collaborate effectively across teams and influence decision-makersAnalytical mindset for interpreting data and driving insightsFamiliarity with web technologies and e-commerce platformsOrganized with strong time management skills and ability to manage multiple projectsKnowledge of digital media platforms and online advertising strategies