Overview of salaries statistics of the profession "B2B Marketing Manager in UK"

The key responsibilities of the Account Manager position include:Managing B2B tech marketing campaigns and associated projects.Ensuring client briefs, budgets, and quality standards are met.Serving as the primary client contact for assigned projects.Efficiently handling project resources and budgets to meet profit margins.Researching marketing ideas, new media channels, and suppliers.Collaborating with colleagues and suppliers to deliver high-quality work.Maintaining excellent client service and quality standards.Proofreading and approving work for accuracy and quality.Presenting ideas and project updates effectively to various audiences.Demonstrating marketing intelligence and understanding of emerging media.Making decisions and negotiating professionally as needed.Building client confidence in the agency's brand values.Possessing knowledge of digital media, integrated campaigns, websites, social media, PowerPoint, and media buying.Holding a relevant degree and at least 3 years of agency experience.Potentially overseeing junior team members, depending on the client account.The successful candidate for this Account Manager position is a driven and experienced professional with a particular focus on B2B tech marketing. They possess the following qualities and qualifications:Proven Experience: They have at least 3 years of experience working within an agency environment, demonstrating a track record of managing successful B2B tech marketing campaigns.Educational Background: Ideally, they hold a relevant degree (2:1) in Marketing or possess a CAM Diploma or CIM equivalent, showcasing their commitment to the field.Tech Savvy: They have a strong understanding of digital media communications, integrated campaign management, websites, social media, and PowerPoint, enabling them to excel in the B2B tech space.Project Management Skills: They are adept at project management, capable of ensuring projects are delivered on time, on budget, and with high-quality results.Attention to Detail: They have a keen eye for detail, ensuring accuracy and quality in all tasks, including proofreading and quality checking.Communication Excellence: They excel in both written and verbal communication, effectively presenting ideas and updates to various stakeholders.Client Focus: They prioritize client satisfaction and are skilled in building and maintaining strong client relationships.Team Player: They are comfortable working both independently and collaboratively, fostering a positive team environment when required.Adaptability: They exhibit adaptability and flexibility, allowing them to thrive in a fast-paced agency environment.Initiative: They have the confidence and initiative to make informed decisions and professional judgments, reflecting their level of account management expertise.Marketing Insight: They possess a working knowledge of various marketing disciplines and stay informed about emerging media trends and technologies.Driving License: They hold a valid full driving license, applicable in the UK.

Collaborate with Global Marketing Manager on content marketing strategyDevelop and execute content marketing programMaintain brand principles and tone of voiceDistribute content through website, social media, email, and PRManage marketing content calendarLiaise with internal stakeholders to build content pipelineCoordinate with external agencies for content productionDrive brand and sector awareness through digital channelsMonitor performance metrics to maintain audience engagementEnsure consistency with brand guidelines and tone of voiceCreative mindsetStrong verbal and written communication skillsAttention to detailProficient in Microsoft Office suiteDigital proficiencyAbility to think creatively and propose improvementsEffective time management in a fast-paced environmentAbility to work autonomously and as part of a teamPrevious professional experience, preferably in B2B marketing or professional servicesExperience in copywriting, proofreading, and B2B content marketingFamiliarity with website CMS, email, and social media platforms

Responsibilities· Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation. · Being the Salesforce Marketing Cloud 'expert' for the Marketing team· Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation.· Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.· Inspiring, motivating and supporting the wider Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.· Managing agency partners; being the lead contact for our email agency, as we transition email marketing capabilities to sit in-house. · Feeding into the budget tracking process and defining annual budget requirements. · Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns and/or CRM strategies that drive customer conversion, loyalty, and/or retention.· Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.· At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.· Experience of directing and managing agency support.· Excellent written and spoken communications skills.· Experience of preparing and managing budgets. · Demonstrable experience in achieving targets/results

Manage the company's website and digital channels, ensuring engaging and informative content.Develop and implement B2B print and digital marketing campaigns to generate and qualify leads.Create graphics, edit photos, and design various marketing materials such as advertisements and presentations.Produce and edit short videos for online use and sales purposes.Plan and schedule content to engage customers on social media and the company website's blog/news section.Collaborate with internal departments to establish campaign objectives and identify solutions to challenges.Research target audiences and propose new promotional strategies, including organizing exhibitions and trade shows.Driven and detail-oriented individual with a strong focus on achieving goals.Creative thinker with innovative ideas for marketing strategies.Excellent written communication skills with a knack for copywriting.Proficient in graphic design, with a portfolio showcasing previous work.Basic video editing skills and familiarity with filming/photography preferred.Experience or degree in marketing, preferably in a B2B environment.Proficiency in using tools like MailChimp, Salesforce, and social media scheduling software.Strong organizational and time management skills.Ability to collaborate effectively with internal teams and external agencies.Willingness to adapt and learn new skills, with a proactive attitude towards professional development.

Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.Coordinate and participate in trade shows and industry events.Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.Support the sales team with customer facing presentations and pitches, helping shape the view on market trends and the product portfolio innovation pipeline.Work in partnership with the sales team to present customer specific range plans, covering all aspects of commercialisation (POS, merchandising, promotion/launch, product placement etc.)Support the sales team in tenders and activation programs, creating customised programs, and other elements to ensure commercial brands are listed.Work with the Product Manager to identify new and unmet customer needs in the UK spirits industry, defining brand and commercial product opportunities.Analyse insights (market data, customer insight and feedback from the sales team) to help identify market and category trends in the spirits industry as well as subcategory trends: Gin, Vodka, Tequila, Rum, Whisk(e)y, Liqueurs, cocktails, RTD etc and support the team to build best in class category partnerships with customers.Work with the contract manufacturing team ("CDM") to publicise the brands capabilities across the spirits industry.Present market and performance data to the Commercial team, and Senior Leadership Team to drive marketing and business decisions and optimise marketing campaigns for maximum ROI.Develop relationships with the Key partners/ decision makers. Work with key stakeholders to create content to promote the company EVP.Minimum 5 years' experience in relevant marketing and communications rolesFMCG experience, preferably food & drink (ideally in the spirits industry).Demonstratable experience of successfully creating and implementing marketing plansDigital specialist in delivering engaging online content and managing social media accountsOn and off trade marketing experience preferredCreative thinker with the ability to develop and drive new, innovative ideas for campaignsStrong communication and presentation skillsHighly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit driversAbility to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting outputKnowledge of using, manipulating, and interpreting:EPOS Data - from retailers [e.g., Tesco] or other data companies (SMARTview)Panel Data - consumer trends on why the consumer is buying the productAdvanced IT and online skills

Our client is something special. Honestly. This isn't just recruiter-speak. They are an established West End-based creative agency we know really well and, over the last four years, have created an amazing performance marketing team from scratch, delighted old and new clients and are now looking to create something very new and even more special over the next two years. And that's how this unique opportunity for a highly ambitious SEO Specialist has landed on our desks!This role blends technical and content aspects of SEO in a 50:50 split. You'll seamlessly navigate both domains, creating web content through your well-honed copywriting skills and also flexing your techie muscles to provide comprehensive SEO strategies and superior client results.Here are the things you need to know.ResponsibilitiesCreation and execution of onsite and offsite SEO strategiesConducting technical audits and monthly health checksContinuous keyword research and strategy refinementCollaborating with teams to organise existing pages and recommend website architecture changesAnalysing competitors and ensuring SEO best practices are implementedLeading client calls and meetings, along with reportingSupporting the delivery team and providing guidance to junior colleaguesIntegrating SEO into content creationRequirementsMinimum 3 years' SEO experience in a client-facing roleProficiency with CMS systems like WordPress and SalesforceFamiliarity with industry tools such as SEMrush and AhrefsWorking knowledge of HTML, JavaScript, and CSSDeep understanding of onsite and offsite SEO factorsGoogle Analytics IQ Certification and experience with Google Tag ManagerExperience in property, tech, and general B2B SEO would be a bonusWho You MIght BeAnalytical thinker able to translate insights into actionable strategiesProblem-solving skills with a passion for SEOAmbitious, motivated, and committed to continuous learningStrong multitasking and prioritisation abilitiesConfident in your SEO knowledge (and always nice to people who don't know as much as you do!)Why Here and not Somewhere Else?Circa 40k salaryFlexible working hoursAutonomy and trust to grow into a future leader of SEO at the agencyMental health and wellbeing supportGenerous annual leave and additional holiday incrementsVibrant company culture with regular social and wellbeing activitiesDog-friendly office environmentThere's a real opportunity here to not just be a stellar SEO pro because there's a you-shaped hole with "SEO Team Leader" painted next to it. Our client has big plans and this position is all about finding someone that can establish themselves and start to lead over the next couple of years. If you love what you do, want to take things to the next level, and want to do it at a creative agency with big plans then please apply and we can start a conversation.

Develop and execute a brand marketing strategy for the UK that aligns with the company's business goals.Collaborate with the Marketing & Agency team to create innovative marketing campaigns.Monitor and analyse market trends and competitors' activities to identify opportunities and key issues.Identify and drive PR, Social and influencer strategyTrack brand performance and provide regular reports to the senior management team.Work closely with other departments to ensure brand consistency.Manage budgets for marketing campaigns and promotional events.Foster positive relationships with stakeholders, partners, and customers.A successful Brand Marketing Manager should have:A degree in Marketing, Business, or a related field.Proven experience in brand management, preferably within the retail industry.Strong PR and influencer network Strong understanding of marketing strategies and market research methods.Excellent communication, leadership, and project management skills.Proficiency in using marketing software and social media platforms.Creativity and an eye for detail.

Collaborate closely with sales teams to identify opportunities for promotions and trade activations to maximise brand visibility and drive sales growth.Organise trade shows and chef events for exposure and penetration. Responsible for trade marketing assets production and planning.Support with creation of the chef and restaurant end user journey touchpoints, content strategy and media planning, including the coordination across all agencies.A strong amount of internal and external communications looking at the strategy for the business. This will be between various team internally and agencies.Briefing agencies on various projects the business is undertaking.A successful Assistant Food Service Manager should have:A degree in Business, Marketing, or a related field.Experience in the FMCG industry, with a focus on food service.Strong project management skills and the ability to multi-task.Excellent communication and interpersonal skills.A passion for consumer goods and an understanding of market trends.Proficiency in using marketing software and online applications.Basic knowledge of executional marketing levers (e.g. price, promo, place, product)

The Company: At Impact our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world..then this is the place for you. Impact is the global leader in Partnership Automation. We work with enterprise and innovative brands like Ticketmaster, Levi's, Microsoft, Airbnb, and Uber to help them manage all different types of partnerships. From social influencers, B2B, strategic partners, publishers, and traditional affiliates, we have them covered. Our combined suite of products covers the full life partnership lifecycle including onboarding, tracking ads and paying partners, recruiting for new partners, data and marketing intelligence, and protection from fraud. Founded in 2008 by the same team that founded Commission Junction, Impact has grown to over 1000 employees and eleven offices across the United States, Europe, Africa, and Asia. Your Role at Impact: The IT Support Specialist is the first point of contact for 1000+ employees globally. You will be responsible for troubleshooting end user issues on various SaaS applications, hardware, network, and telecommunication systems. The role reports to the IT Manager located in New York City. What You'll Do: Work closely with the global IT team to provide support across all time zones Responsible for keeping relevant stakeholders informed of any updates during the resolution of their requests User accounts - new user access, assists with issues, manage user permissions, and handling user terminations Troubleshoot and resolve SaaS issues Conduct research to understand, explain and resolve technology issues Communicate updates to users that have been or may be affected by a problem Utilizes help desk tracking software to present recommendations and improvements for user systems Support and troubleshoot AV systems for conference rooms and townhalls Research and implement new functionality What You Have: 3-5 years of end-user support 2+ years of dedicated application support Experience with IT integrations (SSO, API, etc) Experience with creating technical documentation Site owner for local and regional offices Ability to work independently and think creatively. Experience supporting SaaS applications such as Google Workspace, Slack, Zoom and other SaaS applications Experience with using a ticketing system such as Jira, Freshdesk, etc. Ability to support predominantly a Mac based environment Ability to work independently without in-person supervision Understand information security principles and best practices Benefits (Perks): Responsible PTO policy - take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both Pension scheme, health and dental insurance among other regular health and wellness (physical, mental, and financial) initiatives 6 months paid parental leave Regular community involvement opportunities - we believe that we can always find new ways to #createimpact around us - check out some of our recent activities that have won us recognition in the industry We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Develop and implement product strategy roadmapsCraft compelling product messages and unique selling pointsDefine target audiences and personas through research and analyticsExecute data-driven go-to-market strategies for successful product launchesManage multi-channel integrated campaigns (email, web, social, etc.)Prioritize product improvements based on insights and A/B testing resultsLead HubSpot strategy for marketing automationCollaborate with cross-functional teams internally and externallyStay updated on industry trends and conduct competitor analysisInitiate lead generation campaigns and manage lead generation KPIsCommunicate product vision and roadmap to the sales team and stakeholdersEnsure compliance with governing laws, clients, and vendorsSupport thought leadership with ad hoc projects and content creation.Experienced in product marketing and developmentSkilled in analyzing customer data and market trends to inform strategyProficient in crafting compelling messaging and storytelling for B2B products/servicesDemonstrated understanding of PPC, SEO, email marketing, and social marketingExperienced in CRM platforms like HubSpot for lead nurturing and conversionStrong written and verbal communication skillsAbility to collaborate effectively across teams and influence decision-makersAnalytical mindset for interpreting data and driving insightsFamiliarity with web technologies and e-commerce platformsOrganized with strong time management skills and ability to manage multiple projectsKnowledge of digital media platforms and online advertising strategies