Overview of salaries statistics of the profession "Head Of Digital Content in UK"

The Senior Marketing Executive - Digital responsibilities will include:Drive and successfully deliver the digital engagement and promotion strategy to customers, brokers and retailersDevelop, own and deliver the associated performance marketing reporting, make data-driven recommendations and implement subsequent improvementsGenerate ideas and engaging content for ongoing email, website and social media activity, within Fin Prom and Consumer Duty requirementsDevelop, implement and manage the expansion of targeted email activity to support acquisition and retention objectivesManage and undertake updates to existing product communications, marketing materials (both on and offline) and promotional activities, make recommendations for and develop new material as requiredLead on the design of customer facing system outputs, and liaise with the admin services relationship manager to assist with implementation when appropriateBecome a marketing subject matter expert for savings, property, retail finance and brandBuild a strong understanding of the behaviours and needs of the customers and distribution channels associated with each business unitMonitor market and competitor activity, provide insight on activity and market trends, and make recommendations where appropriateIdentify and lead on activities which contribute to the development and implementation of new initiativesManage third parties and agencies as required to deliver marketing activitiesWork closely with and build strong relationships with other internal departments, and lead on initiatives as appropriateCoordinate and oversee external events including roadshows, webinars, exhibitions and event days, including all necessary communications and the provision of supporting marketing materialsUndertake and improve the provision of graphic design and video activities to support each business unit, managing overflow to third party agencies as necessaryLead the delivery of website content and functionality updates, and website-related projectsSupport of the Head of Marketing with other activities as requiredThe successful Senior Marketing Executive - Digital should have:3 yrs experience with a broad range of marketing activitiesStrong digital marketing skills, to include knowledge/experience of Salesforce Marketing Cloud, Google Analytics, Developing and owning performance marketing reportingGenuine willingness to get involved in a collaborative working spaceExperience of writing copy and producing a broad range of marketing collateral